About ICEDBYSTREETSY

Brooklyn Born. Culture Driven. Creatively Unapologetic.

ICEDBYSTREETSY is a New York City streetwear-inspired jewelry and accessories brand founded by Brooklyn-born entrepreneur, creative director, and designer Princess “Streetsy B” Baptiste.

Originally established in 2016 as Hustle With A Goal, the brand evolved into ICEDBYSTREETSY, combining the cultural influence of New York City's hip-hop heritage with personalized jewelry, bold designs, and modern craftsmanship.

A Cultural Influence on Bamboo Jewelry

Bamboo earrings have long been a defining symbol of New York City street fashion, particularly within Black and Latina communities. Building on that legacy, Princess helped bring renewed attention to custom bamboo nameplate earrings through her original designs, hands-on craftsmanship, and innovative use of social media.

In September 2018, a behind-the-scenes video showcasing Princess handcrafting custom bamboo nameplate earrings went viral, amassing over 3 million views, 57,000 likes, and 16,000 retweets.

The video attracted thousands of visitors to her online store and brought widespread visibility to the craftsmanship behind personalized bamboo jewelry.

Her work contributed to the resurgence and growing popularity of custom bamboo earrings, helping bridge the gap between traditional New York City streetwear culture and a new generation of fashion consumers.

The Creation of Candy Custom Bamboos

In 2019, Princess introduced her signature Candy Custom Bamboos, a distinctive take on traditional bamboo earrings featuring vibrant colored acrylic detailing.

By combining colorful acrylic accents with the iconic bamboo silhouette, she developed a recognizable design that helped popularize a new aesthetic within personalized streetwear jewelry.

Her creations have reached celebrities, entertainers, and reality television personalities, including a collaboration with J Creations featured on Zeus Network's Baddies in an episode featuring Tekashi.

The Creative Vision Behind the Brand

Princess's influence extends beyond jewelry. Her entrepreneurial and creative background spans music, digital media, graphic design, web development, fashion, and independent film production.

She is also the founder of Streetsy B Creative Agency, a writer and executive producer of the independent crime drama Pieces, and the creator of Profit Princess, a futures trading and lifestyle brand.

Across these ventures, her work reflects a consistent vision: bringing together culture, creativity, technology, and entrepreneurship while remaining connected to her Brooklyn roots.

More Than Jewelry. A Piece of the Culture.

ICEDBYSTREETSY represents the intersection of personal expression, cultural heritage, and independent entrepreneurship.

From custom bamboo nameplates to the colorful Candy Custom Bamboos collection, the brand celebrates the creativity and individuality that have defined New York City streetwear for generations.

Rooted in Brooklyn. Inspired by the culture. Created to stand out.